Paving the path to war

To build hype for the launch of the MMORPG Warhammer we created Road to War, a six-week digital experience spanning websites, apps, and social media. Frenzied fans battled, bragged, and shared as the countdown to launch built momentum, with more than 100,000 players choosing a side and joining the fight.

Launch campaign | Social gamification | Web design | Digital and print toolkit