Visa — B A Y 2

Visa Campaigns

Unlocking the potential of payments for Visa

Before launching Bay 2, we partnered with Visa on dozens of campaigns across their ecosystem. The work ranged from global product launches and explainer videos to social content and event design, spanning a wide range of formats, audiences, and markets. Here are a few of our favorites from recent years.

Visa Agentic Intelligent Commerce

When Visa launched its new Agentic AI technology, they needed to make a big impact. We created homepage takeovers for The New York Times, social posts, and a “fireside chat” between Visa’s Group President and OpenAI’s CFO.

Advertising | Messaging | Social | Video content

Visa Commercial Solutions Next Gen SMB

Visa Commercial Solutions needed to connect with Gen Z and Millennial-owned businesses. Leveraging their research, we created an insight-led campaign blending data and storytelling across video, social, and interactive digital experiences.

Visa Protect

Visa offers a world-class suite of fraud prevention solutions, but many financial institutions weren’t aware of their capabilities due to overly technical communications. We developed a global campaign using straight talk, compelling statistics, and bold design to turn complexity into clarity.

Visa Fraud Red Flags

As experts in fraud, Visa knows how to keep customers protected while shopping online. We created a fun and informative social campaign to help consumers recognize different types of online fraud, and to reinforce how Visa fights fraudsters every day.

Social content

Visa Explainer Videos

Most people think of Visa as simply a credit card company, but they’re actually a leader in financial, payments, and fintech innovation. Many of the videos we produced for Visa translated complex products and technologies into clear, accessible stories that anyone could understand.

Video content

Visa Tokens

Visa needed merchants to understand how tokens could deepen customer loyalty and create more seamless transactions. Our global campaign kicked off with a spot grounded in real human moments, focusing on the "why it matters" angle rather than "how it works." A series of shorter social posts featuring eye-opening statistics kept the momentum going.