Crafting a cohesive brand experience for a global stage

Visa needed an elevated branding system for their 2023 Visa Payments Forum, an event attended by more than 1,600 global clients. We created a design playbook for regional producers featuring custom logo lockups, animations, video templates, and other brand-aligned assets. The result was a dynamic and consistent visual experience that reflected Visa’s leadership in the payments industry.

Brand design | Messaging | Digital graphics | Environmental graphics | Playbook toolkit