Toyota Racing
A full-throttle experience for race fans
Toyota has long been a force in motorsports, but its success in NASCAR wasn’t being represented in its digital presence. We redesigned the Toyota Racing website to capture the speed and excitement of the sport, creating a responsive experience powered by dynamic, real-time content.
Brand design | Messaging | Web design | Gamified social campaign
Toyota Tweet Race
This Twitter-based race invited Toyota drivers and fans to use hashtags to propel their cars around a virtual track. Race times and duration matched up with real NASCAR broadcasts, and the most creative tweets and active players earned prizes.
