Keeping cities moving, one tap at a time

To support the global launch of Visa’s “Tap to Ride” program, we created a 100+ page marketing playbook for more than 900 cities worldwide. The toolkit included turnkey assets, regional messaging, transit marketing guidance, and data on payment trends. It’s now being used all over the globe to promote contactless transit payments.

Marketing design | Strategy | Messaging | Digital graphics | Environmental graphics | Playbook toolkit